NG Subtitling – הפקת כתוביות לטלויזיה ולקולנוע

Revolutionary Editing App

mor@ngsub.tv — Mon, 17 Feb 2020 12:18:01 +0000

By investing much of its resources and efforts in identifying the best technological solutions in all editing software,
NG successfully meets the challenges arising from the constant, ongoing technological changes in the industry.
With today’s technology, which enables us to add subtitles online at the editing stage, subtitles become an integral part of the video itself.
This process gives clients control of both the content and the visual elements of the text.
We facilitate the proofreading process by offering clients use of a dedicated cloud-based app that completely revolutionizes the work process.
The app empowers our clients, enabling them to watch the videos with our subtitles at their convenience and from any location,
even from the comfort of their own homes. They can also edit and make any changes independently.

The post Revolutionary Editing App appeared first on NG Subtitling - הפקת כתוביות לטלויזיה ולקולנוע.

Subtitles for Promotional Videos

mor@ngsub.tv — Wed, 12 Feb 2020 09:53:18 +0000

Today businesses know that promotional videos and non-static visual presentations of their company’s products are effective marketing tools that enable the transmission of messages in a simple and user-friendly format.

Videos create awareness and motivate target audiences into action. While in the past, only large companies with generous budgets could produce promotional videos, today you don’t need a big budget to produce a high-quality video. Small and medium businesses, even individuals, can make themselves known with videos on their sites, at exhibitions, and, of course, on social media.

This is where NG comes in. You’ve decided to invest in a top-of-the-line video production? Then you should give it that extra value by including excellent subtitles so that foreign audiences will be able to watch it. You never know from where your next client might appear.

Open or Closed Captions?

From a marketing perspective, open captions embedded in the body of a video on Facebook are more effective than closed captions (SRT file) because Facebook doesn’t activate captions automatically, if they’re closed, they won’t help capture the attention of a viewer forced to scroll through a soundless feed. In contrast, closed captions enhance and add value to YouTube videos, since they contain key words that can be picked up and prove useful for SEO activity. So if you’re already adding subtitles, they should be the right kind, perfectly cued and smartly located. In order to avoid losing something in translation or making embarrassing language or cultural blunders, you’re going to need them well-designed and translated perfectly, and done professionally by native speakers of the target language, which NG provides.

But foreign exposure isn’t the only benefit. Today, 65% of videos on Facebook are viewed on mobile devices, which means that videos can be viewed anywhere, from within the hushed halls of a library to the rush hour din on a train. Without earphones in these situations or for hearing-impaired audiences, there is no way to hear the audio. But if the video has subtitles throughout, anyone whose hearing is limited for any reason can still be engaged in the content from beginning to end, even without audio.

Facebook Video Subtitles

Subtitles for videos on Facebook are a must! Why? Because when a user scrolls down their feed, Facebook automatically silences audio on videos. But for a video to have full impact, go viral and enjoy off-the-chart shares, it needs to draw the eye, stop users in their tracks and get them to push the sound-on button. Here, subtitles provide a competitive edge that you can’t just dismiss with the wave (or scroll) of a hand. They can prove a key factor in engaging interest, which makes all the difference.

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TV & Movie Subtitles

mor@ngsub.tv — Wed, 12 Feb 2020 09:50:14 +0000

Israel’s TV and movie industry annually produces an impressive amount of original video content and disability laws dictate that this content must be accessible to hearing-impaired audiences through the use of subtitles and sign language.

But transcription and translation don’t only benefit not only hearing-impaired audiences. In fact, they enhance the viewer experience for all audiences because by helping audiences understand the visuals better, particularly, but not only, when the video is in a foreign language. The quality of the transcription or translation is vital since it directly affects the general viewer experience.

By investing much of its resources and efforts in identifying the best technological solutions in all editing software, NG successfully meets the challenges arising from the constant, ongoing technological changes in the industry. With today’s technology, which enables us to add subtitles online at the editing stage, subtitles become an integral part of the video itself. This process gives clients control of both the content and the visual elements of the text. We facilitate the proofreading process by offering clients use of a dedicated cloud-based app that completely revolutionizes the work process. The app empowers our clients, enabling them to watch the videos with our subtitles at their convenience and from any location, even from the comfort of their own homes. They can edit and make any changes independently.

In addition, full collaborative projects with clients, invite us to transmit the intended message clearly and in context. These projects require precision in every word and punctuation marks since they have a direct influence on editing costs and reducing work time.

NG has played a major role in the independent film and documentary sectors of the movie industry and has translated hundreds of movies for cinemas and various local and international movie festivals. We have subtitled thousands of broadcast hours for commercial, satellite and cable television channels, for genres including reality TV, feature films, elite productions, studio programs and TV specials. We have also translated dozens of program formats to English and other languages for sale abroad, some of which have enjoyed tremendous success. NG’s highly skilled staff is always on standby and equipped to handle high-maintenance programs like reality shows, which run on extremely tight schedules and require high quality subtitling available very quickly, sometimes even within the same day.

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Techonology

mor@ngsub.tv — Wed, 12 Feb 2020 09:49:29 +0000

The evolution of technology over the last decade has been a major catalyst for a revolution in the subtitling industry, completely changing the editing process.

Until a decade ago, subtitles were laser-printed onto cinema film and sent as a finished product to clients or production companies, whose involvement in the process was limited. If a client wanted to check the subtitles and do any editing, they had to go to the subtitling company, sit with the subtitling staff and do the editing there together, entailing a great expenditure of time and labor.

Today, we have the ability to add subtitles directly into the video online during the editing phase. This gives clients full control of both the written content and the visual elements of the text. Clients can now be more closely involved in the process and enjoy greater flexibility in making desired changes to the text.

Support in all Formats

NG offers clients subtitling in all popular formats, including formats for editing software such as FCP, Avid and Adobe Premiere, formats for live broadcasting such as Pac or 890, and of course, formats for DCP. We perform regular updates to our existing editing software and constantly follow market launches of new and advanced editing software. Every innovation in software presents new challenges which we embrace with great eagerness and enthusiasm. Some editing software has a live text facility which enables editors to change both visual and textual elements of the subtitles, while others have no text-embedding option and are exported via QT files with alpha channels.

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Increasing Video Accessibility

mor@ngsub.tv — Wed, 12 Feb 2020 09:49:13 +0000

Video-based content has gained tremendous popularity over the last few years, and Facebook, the undisputed leader of social networks, gives right of way to video posts over static text or images. So how can we increase the accessibility of these videos?

Subtitles are a leading tool for making a video, whether prerecorded or live, accessible to disabled audiences.

Video accessibility refers to a number of areas:

Subtitles for narration and speech
Notations to indicate background noise, including speaker identification, off-screen voices, screen placement and music and sound effects that are essential for understanding the video; for example, “Peals of laughter from audience”
Audio inserts in visuals-only scenes to provide information that is essential for understanding the video; for example, “She stares at the child. He casts his eyes downwards, turns and runs away;” or the name of a store or time on a clock
Synchronizing the timing of the audio and/or subtitles with the original script.

While there are some free tools for adding subtitles to videos, they are unpredictable and can cause any number of glitches. If you want to target as wide an audience as possible and project professionalism and competence, you should avoid using an automated subtitling tool which could cause embarrassing errors such as missing text, translation errors and unsynchronized timing. Free tools can’t provide the same level of reliability and expertise as a skilled and experienced professional from a company specializing in subtitles.

As a leader in the Israeli subtitling industry, we produce subtitles in any language for video editors, producers, corporate and private clients and government entities. Our projects range from TV series and independent films to promotional and instructional videos. Videos are a growing trend and are literally popping up everywhere. More advertisers, including government and agencies, are increasingly choosing videos to advertise their products and services in order to offer potential audiences a more compelling and versatile viewer experience.

Promotional and instructional films as well as advertising campaigns take advantage of the catchy, multi-dimensional nature of audio-video tools to convey their messages to their target audiences so that they can stand out in an already saturated media environment.

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